"It reduces the design to the very core elements because you're not influenced by the surroundings at all. Ed Welburn, GM's vice-president of design, said nearly all automakers are experimenting with matte because it shows off the pure design of the car. It's easy to see why automakers are keen on the trend. "We expect that the matte trend would be more of a niche offering," she said.
Karen Surcina, colour technology and marketing manager of DuPont Automotive, said buyers should expect to see matte finishes on specialty or limited-run vehicles in the next two or three years.
Matte finish has been appearing on show cars for several years, usually as an accent colour to highlight a specific feature such as fender flares.īut the all-over matte finish, a trend that began with customizers, is going mainstream.
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It's a trend likely to show up more and more as drivers seek to differentiate their vehicles. 'It reduces the design to the very core elements because you're not influenced by the surroundings at all.'-Ed Welburn, GM Dull was the new shiny at last month's North American Auto Show in Detroit, where at least eight cars from General Motors Corp., Lamborghini, Audi and others sported a gleam-free matte finish.
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